At 68, I don’t wear a lot of makeup any more, and I haven’t used hair coloring in years. (I kind of like the silvery grey-blonde it is now). But L’Oreal has always been one of my go-to companies. Was it the exotic French name? Oh, probably a little bit, yes. Not too different from a lot of others, I would guess, for whom France tantalizes from afar and somehow using a cosmetic with such a name makes one feel more feminine. More important, though, is the fact that L’Oreal has always been in my price range. I don’t shop at Nordstrom’s or Saks, hardly ever even go to Macy’s. But L’Oreal has been a dependable brand whose products did what they were supposed to do. Their commercials might have promised more, but at least they didn’t deliver less than I expected.
So imagine my disgust when I went to my Facebook page (yeah, I have a Facebook page, but that will be the topic of another blog, another day) and was confronted with this tidbit:
(Sponsored by: The Animal Rescue Site)
“Isn’t it time that cosmetic testing on animals be a thing of the past? Evidently L’Oreal Paris doesn’t think so.
L’Oreal continues to use rabbits as test subjects for their beauty products. These tests involve extremely painful procedures that can severely injure or kill the animals. Substances are dropped into their eyes, skin is shaved down in order to test chemicals, and poisons are force-fed. Most of the animals are then euthanized after they have served L’Oreal’s purpose.
You, as the consumer, have an opportunity to call L’Oreal out on its disgusting methods. Sign the pledge declaring a boycott of all L’Oreal products until the company ceases to use animals in testing of any kind!”
Here’s the petition:
Dear Chairman and CEO Jean-Paul Agon:
I am writing to let you know that until your company stops using animals in cosmetic testing, I will not buy any L’Oreal product.
L’Oreal continues to use rabbits in tests for beauty products, and the processes aren’t pretty. Substances are dropped into their eyes, skin is shaved down in order to test chemicals, and poisons are force-fed. The animals are then euthanized when they are no longer needed.
And all to meet Chinas requirements to sell in their markets. This financially motivated decision to test on animals suggests your companys ethics are for sell.
Your actions are nothing more than animal cruelty and need to stop now. Please resort to non-animal testing if you would like to keep me as a customer.
So, Msr. Jean-Paul Agon, if L’Oreal can’t make enough money from its loyal customers outside China, you should go into another business. Because you’re certainly not going to get mine anymore.
Now, read this and weep:
French cosmetics giant L’Oréal is aiming for 250 million new customers in China as a newly-affluent middle class spends its increasing wealth on the group’s stable of luxury skincare brands like Lancôme, chief executive Jean-Paul Agon said today.